![]() The amount of ‘Yes’ votes were 10 times higher than the average in a very short amount of time,” she said. So the team spent a couple of months working on a proper version, then put it on digital games service Steam, hoping the YouTube buzz would help it get the green light for distribution. “We were using music that was from Casualty! Everything was wrong in terms of using things that were not ours!" she said. ![]() “It was really interesting to see how the traction during the immediate week after Game Jam was amazing: PewDiePie making a video, then another… and it was a cascade of a lot of videos coming on YouTube,” said Lucca, who admitted that the initial game-jam version wasn't ready for sale. A series of videos uploaded by PewDiePie – the world's most popular YouTuber – garnered tens of millions of views, and made it impossible for Bossa to not make a full game out of it. Surgeon Simulator actually started life as an entry to a global game jam event from one of Bossa's teams. ![]() There are only two rules: you cannot do it alone… and you need to have something playable at the end of the second day." "Every single month for two days we stop everyone, all the products that we’re doing, and we ask people to gather and create games. “We found out that the best ideas and the best concepts that we were getting were the things in a more organic way: the ideas that people were just gathering in a bar and discussing, and suddenly one of the coders would come in on a Monday saying ‘hey, look what I did over the weekend…’” said Lucca. Right from the start, Bossa's internal culture had a strong focus on "game jams" – initially half a day a week, and now a solid two-day period every month – where the company's staff get together to dream up and make new game ideas, with some released on its website for the wider world to play. Bossa's co-founder and chief marketing officer Roberta Lucca appeared at the F2P Summit conference in London to talk about the game's birth and success, spurred by more than 2.5m gory gameplay videos uploaded to YouTube by its players.īossa actually started life as a Facebook-focused games developer, including a social game called Monstermind whose gameplay – building towns and then sending B-movie monsters to trash those of friends – was a forerunner of Clash of Clans, one of the biggest mobile hits in recent years.
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